Tort/Negligence – Interference with Contract – Defamation – Satellite TV Marketer

Tort/Negligence – Interference with Contract – Defamation – Satellite TV Marketer (access required)

Exclaim Marketing, LLC v. DIRECTV, Inc. Where plaintiff’s marketing efforts sent potential customers to defendant’s dealers, defendant was a non-outsider to plaintiff’s contracts with the dealers. The complaint itself reveals that defendant’s interference in plaintiff’s contracts with its dealers was justified by defendant’s legitimate business interests: an interest in controlling how and by whom its products and services are marketed, protection of its trademarks, and its competition with Dish Network.

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