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Tag Archives: marketing

When the phone stops ringing, start calling (access required)

The past five years have been financially painful for many small firm lawyers – the two-thirds of the nation’s 1.2 million attorneys who practice in firms with five or fewer members. They often make $60,000 to $100,000 a year and generally represent individual clients and small businesses in issues (such as personal injury, family disputes, criminal defense and personal debtor claims, among others) that tend to pay less to begin with. Couple this with the reduction in number of clients and number of matters and the slower payments that firms of all sizes are experiencing, and the result is an office phone that rings less.

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Civil Practice – Evidence – Expert Witness – Damages – Marketing – Rebuttal Expert (access required)

Blythe v. Bell Plaintiffs’ damages expert, William Barbee, is well qualified in the field of business valuation and financial forensics, and the methods he used are well recognized in those fields for quantifying damages. Mr. Barbee’s determination of loss based on actual sales and costs is admissible; however, his projection of additional lost revenues rests on conjecture and speculation and should therefore be excluded.

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Marketing Whiz (access required)

When it comes to marketing his law firm, Ken Harrell, managing partner of the Joye Law Firm, has tried just about everything. Some campaigns have worked well; others have failed miserably. The trick to making it work is simple, though, says Harrell: Have a lot of money, and know when it’s time to move on to the next idea. The firm advertises its bread-and-butter personal injury practice everywhere — on television, on billboards, in the Yellow Pages and on the Internet.

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