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Unique firm website targets showbiz clients (access required)

By DIANA SMITH, Staff Writer diana.smith@nc.lawyersweekly.com When it comes to marketing, perception is 99 percent of the sale. That's the philosophy that Indievision CEO Bert Hesse adopted when his Charlotte-based company was hired to design a website dedicated solely to entertainment law for Poyner Spruill. The North Carolina law firm has picked up on a growing trend in ...

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