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Coach’s Corner: Effective rainmaking for women lawyers

Numerous surveys and studies indicate that women are no more than 20 percent of the partners at most large firms, and hold an even smaller percentage of senior firm or practice management positions. One effective way for firms and individual lawyers to broaden this participation is by emphasizing women's career advancement through marketing. While too many lawyers, including women lawyers, believe they are not skilled at marketing, everyone can market effectively if they approach it within their zone of comfort.

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