The math is coldly convincing.
A person having a teeth-whitening treatment can spend between $300 and $700 at a dentist's office, or between $100 and $150 with a non-dentist, according to a Federal Trade Commission antitrust complaint filed in opposition to the North Carolina Board of Dental Examiners' cease-and-desist letters sent to about 40 teeth-whitening services.
Ron Haynes, the proprietor of Pro White teeth whitening services in SouthPark Mall in Charlotte, said his service comports with state law and offers consumers a low-cost choice.
But Raleigh attorney A.P. Carlton, who represents the Board of Dental Examiners, said the real choice was between upholding the rule of law and supporting lawbreakers. The FTC chose the latter, he said.
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