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Home / News / Commentary / Pizza parlors don’t sell sushi: Know who needs you and serve them well (access required)

Pizza parlors don’t sell sushi: Know who needs you and serve them well (access required)

This article is the second in a three-part series aimed at continuing a discussion on how law firms must compete in today’s legal market on client experience: the culmination of a well-defined culture, the right clients, and tailored, efficient legal service delivery. Generally speaking, lawyers fear alienating any potential client. It may not be universal, but ...

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