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Ten ways to guarantee your press release is toast (access required)

Press releases or news releases are a standard way for a law firm, business or nonprofit organization to announce news and events to media outlets. It’s a two-way relationship that is valuable for both sides. The group with news or information wants to get its message out. The media outlet wants to know what is happening and is always looking for good stories. A good release takes a page from a Journalism 101 textbook and, in the opening paragraph, delivers Who, What, Where and When. It helps to work in Why and How, if possible.

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