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Commentary

Creating unique value propositions (access required)

  What’s a value proposition? It’s what you are offering to provide in exchange for your fee. Your value proposition is your service, product or the experience of working with you. It’s not about your personal brand. It’s not about ...

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Trials and the movies (access required)

  Movies and television shows featuring trials and other courtroom procedures have always been popular, and it is not surprising that, with the advent of modern technology, they have found their way into law school classrooms. In today’s world, just ...

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5 things clients want from firms for free (access required)

BY MATT PRINN BridgeTower Media Newswires In most request for proposals that deal with the overall client-law firm relationship (as opposed to a matter-specific RFP), you will see questions asking law firms about “value-added” services. By value-added, they mean free. ...

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