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Tag Archives: Advertising

Lawyer advertising should create not just a message, but emotion (access required)

I recently advised a caller on the content of an advertisement that he wanted to place in order to provide notice that his practice was for sale. There were some specific content ideas that I suggested to do this more effectively, but it occurred to me that in a more general way they applied not just to selling a practice, but generally to selling a lawyer’s services through the use of advertisements.

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Intellectual Property – Trademark – Advertising – Direct & Contributory Infringement & Dilution Claims – Vicarious Infringement & Unjust Enrichment (access required)

Rosetta Stone Ltd. v. Google Inc. In language-learning company Rosetta Stone’s trademark infringement suit against Google over use of the Rosetta Stone mark in Google’s online advertising platform, the 4th Circuit vacates summary judgment for Google on plaintiff’s claims for direct infringement, contributory infringement and dilution of plaintiff’s mark, but upholds summary judgment for Google on claims of vicarious infringement and unjust enrichment under Virginia law.

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Ethics Committee grapples with pop-ups, Groupon and Google (access required)

Watch the pop-ups. That's the word from the N.C. State Bar's Ethics Committee, which is looking into the use of live-chat services on attorney websites - specifically, whether the use of a live-chat button would violate Rule 7.3(a), which provides that an attorney may not solicit business by "in-person, live telephone or real-time electronic contact." A staff opinion discussed at Thursday's Ethics Committee meeting says that it's fine for a lawyer to use a live-chat support service, the kind that typically features a button accompanied by "Click here to chat live online."

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Lawyer-owned mug shot tabloid piques Ethics Committee (access required)

You've seen them for sale at convenience stores and gas stations - those tabloid-size papers that feature the confused and dazed countenances of everyone who has been arrested that week, a parade of mug shots with criminal charges listed below each picture. In the Triangle, Charlotte or Triad areas, the tabloid is The Slammer, published by Isaac Cornetti of Raleigh, a 30-something entrepreneur who says he's trying to entertain and inform. But in Pitt County, a tabloid called the Jailbird that bills itself as "your local weekly mugshot newspaper," was until recently was owned by two Greenville defense attorneys.

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Ethics Committee nixes lawyer’s Web marketing strategy (access required)

Internet marketing is nothing new, but a few attorneys in North Carolina are trying a tactic that has caught the attention of the N.C. State Bar. It works like this: A lawyer purchases a keyword or a phrase though Google's AdWords service so that when a consumer types in that keyword or phrase, the attorney's ad pops up on the screen along with the search engine results. Attorney J. Mark Wilson (pictured) believes the marketing tactic could lead to possible trademark infringement cases.

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Trial & Error: That ‘fool for a client’ axiom? All true

Mea culpa. Mea maxima culpa. That's Latin for I screwed up big-time. I was so sure I was on solid ground back in July when I wrote a column taking on those guys who solicit business from people who've gotten traffic tickets. You know, the traffic-ticket firms who get lists of folks who have committed some minor infraction and then send them letters that seemed designed to scare the bejeezus out of them. Hire us, they say, or you'll be in worse trouble than you imagined.

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Web 2.0 adds new ethics twists to legal marketing (access required)

By CORREY STEPHENSON, Lawyers USA, the national sister paper of Lawyers Weekly correy.stephenson@lawyersusaonline.com   While many lawyers are taking advantage of abundant networking and marketing opportunities using Web 2.0 platforms like Facebook, LinkedIn and Twitter, they should be aware of ...

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