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Tag Archives: Internet

From print to pixels, legal ethics struggle with new media (access required)

Not only does nearly every lawyer practicing have his own website, but potential clients are much more likely to plug "DWI lawyer" into a search engine than to look in the Yellow Pages. And as legal marketing has morphed into new arenas with ever-changing technology, there's some concern that regulatory agencies and state bars have not kept up. Ryan Blackledge (pictured), who serves on the N.C. Bar Association's Technology Advisory Committee, said that any new ethics rules need to reflect a true understanding of the various media.

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Coach’s Corner: The power to regulate is the (potential) power to destroy

Many lawyers and law firm marketers have sounded alarms that the American Bar Association's Commission on Ethics 20/20 is examining legal ethics issues arising from lawyers' use of Internet-based client development tools. Those tools encompass a wide range of now common marketing tactics: online social networking (Facebook, LinkedIn and Twitter), blogging, discussion forums (listservs) and websites.

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Ethics Committee grapples with pop-ups, Groupon and Google (access required)

Watch the pop-ups. That's the word from the N.C. State Bar's Ethics Committee, which is looking into the use of live-chat services on attorney websites - specifically, whether the use of a live-chat button would violate Rule 7.3(a), which provides that an attorney may not solicit business by "in-person, live telephone or real-time electronic contact." A staff opinion discussed at Thursday's Ethics Committee meeting says that it's fine for a lawyer to use a live-chat support service, the kind that typically features a button accompanied by "Click here to chat live online."

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Ethics Committee nixes lawyer’s Web marketing strategy (access required)

Internet marketing is nothing new, but a few attorneys in North Carolina are trying a tactic that has caught the attention of the N.C. State Bar. It works like this: A lawyer purchases a keyword or a phrase though Google's AdWords service so that when a consumer types in that keyword or phrase, the attorney's ad pops up on the screen along with the search engine results. Attorney J. Mark Wilson (pictured) believes the marketing tactic could lead to possible trademark infringement cases.

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Web 2.0 adds new ethics twists to legal marketing (access required)

By CORREY STEPHENSON, Lawyers USA, the national sister paper of Lawyers Weekly correy.stephenson@lawyersusaonline.com   While many lawyers are taking advantage of abundant networking and marketing opportunities using Web 2.0 platforms like Facebook, LinkedIn and Twitter, they should be aware of ...

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