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Nov 15, 2019

Buried in paper, law schools pledge to cut marketing waste

By Louis Krauss BridgeTower Media Newswires With mountainous stacks of promotional magazines, postcards and pamphlets cluttering their offices, law school leaders are working to cut back on the amount of marketing materials they send to their peers at other U.S. law schools. S.I. Strong, a law professor at the University of Missouri, said she and […]

May 21, 2019

Surprise! Your new lawyer gig mandates marketing

You’ve earned the degree, passed the bar, and landed a gig. But moving up in the lawyer world takes more — namely, some understanding of basic marketing principles. Although a crucial piece of the puzzle for long-term business success, marketing can prove an unexpected challenge for lawyers starting or advancing their careers, especially as marketing […]

Jul 19, 2016

To make it rain, get into the habit — 5 of them

Michael Hammond and Mark Powers A successful rainmaker must get out of the comfort zone. Lawyers who embrace new routines and adopt five key marketing habits will see a significant yield from their efforts. Practice these habits until they become second nature; your continued success requires that you commit to implementing them every week. 1) […]

May 3, 2016

Find the marketing opportunities in your community

NOBLE McINTYRE Dolan Media Newswires Your local community can reveal big clues about its legal needs. By learning what is important to, needed by and/or lacking in your community, you can tailor your services to meet residents’ needs and open up new opportunities for your firm. Potentially rich sources of information include the various government, […]

Aug 2, 2013

When the phone stops ringing, start calling

The past five years have been financially painful for many small firm lawyers – the two-thirds of the nation’s 1.2 million attorneys who practice in firms with five or fewer members. They often make $60,000 to $100,000 a year and generally represent individual clients and small businesses in issues (such as personal injury, family disputes, criminal defense and personal debtor claims, among ot[...]

Mar 15, 2013

Don’t let your ‘content marketing’ become stale

“Content marketing.” The term might sound new, but the concept isn’t. Many law firms have engaged in content marketing for a long time by doing things like mailing newsletters, writing guest columns in the local paper or hosting a call-in show on public access TV. They just didn’t give it a name.

Feb 22, 2013

Civil Practice – Evidence – Expert Witness – Damages – Marketing – Rebuttal Expert

Blythe v. Bell Plaintiffs’ damages expert, William Barbee, is well qualified in the field of business valuation and financial forensics, and the methods he used are well recognized in those fields for quantifying damages. Mr. Barbee’s determination of loss based on actual sales and costs is admissible; however, his projection of additional lost revenues rests on conjecture and specula[...]

Sep 7, 2012

Marketing your practice might make you happier

Harvard researcher Shawn Achor, who based his new book, “The Happiness Advantage,” on the findings of over 200 scientific studies, says happiness is the fuel for success – not the result.

Jun 17, 2011

Marketing Whiz

When it comes to marketing his law firm, Ken Harrell, managing partner of the Joye Law Firm, has tried just about everything. Some campaigns have worked well; others have failed miserably. The trick to making it work is simple, though, says Harrell: Have a lot of money, and know when it’s time to move on to the next idea. The firm advertises its bread-and-butter personal injury practice every[...]

Aug 24, 2010

Testimonial: Descriptive firm website addresses work

Ever wondered whether descriptive website aliases work – you know, the ones that say something like “,” but redirect to a firm’s site? I can attest that they do. On me, at least. The other weekend I encountered some minor legal trouble of the traffic law variety while spending some time with my extended family […]

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