North Carolina Lawyers Weekly

  Too many lawyers talk too much. Judges and jurors are, metaphorically speaking, drowning in words. Some of these words are helpful, but many are completely unnecessary. Those unnecessary words make your case longer to try and harder to win. ...

Tagged with: language

You’ve earned the degree, passed the bar, and landed a gig. But moving up in the lawyer world takes more — namely, some understanding of basic marketing principles. Although a crucial piece of the puzzle for long-term business success, marketing ...

Tagged with: marketing

My first marketing job out of college about 20 years ago involved — what we called at the time — internet advertising. I was drawn to this form of advertising due largely to the ability to measure results. I wasn’t ...

Tagged with: digital marketing

  Everyone loves a good story. A good story can connect us. It can foster the imagination and inspire action. It can engage team members, reinforce core values and promote best practices at work. Best of all, a good story ...

Tagged with: story telling

BY THOMAS FRANZ A new survey from Martindale-Avvo shows how legal consumers select their attorneys. Price was the most valuable decision criteria in the survey, as 68 percent of respondents said it is an important factor in how they choose ...

Technology has transformed the nature, organization and presentation of evidence at trials. Its impact and benefits are undeniable, and there is no shortage of publications and presentations touting its wonders. With the inevitable attraction of newer and better things, you ...

BY THOMAS FRANZ BridgeTower Media Newswires A recently released survey highlights the continued trend of technological changes shaping the current and future legal industry. The 2019 Future Ready Lawyer Survey from Wolters Kluwer Legal & Regulatory reveals that profitability is ...

Tagged with: law tech talk

There was recently a story in my local paper about an individual allegedly stealing substantially all the funds from an organization that had been serving young athletes in the area for more than a decade. The organization was well-meaning and ...

There is perhaps no more significant point in the life of a company than when the time comes to hand the reins over to someone else. The ability of current ownership to plan for and manage a transition to the ...

The old adage we learned in law school—or in human resources courses—that employers may terminate “at-will” employees for “any reason or no reason at all,” as long as the reason is not discriminatory, requires a further qualification. Depending on the ...